Finding the right BigCommerce marketing agency can be the difference between a good online store and a thriving one. With so many agencies offering a range of services, how do you know which one is the best fit for your business?
Let’s go through the key factors to consider when choosing a BigCommerce marketing agency, so you can make an informed decision and set your store up for success.
Define Your Goals and Needs
Before you start your search, it’s important to know exactly what you’re looking for. Ask yourself:
- Do you need help with SEO, PPC, content marketing, or a mix of everything?
- Are you launching a new store or scaling an existing one?
- What is your budget, and what ROI are you expecting?
By clarifying your goals, you can better identify agencies that specialise in the services you need.
Look for BigCommerce Expertise
Not all marketing agencies are familiar with the unique features and capabilities of BigCommerce. Look for agencies with certified BigCommerce partners or those with a proven track record of working on the platform. For example, check out www.clickslice.co.uk/bigcommerce-marketing-agency/.
Check if they have experience with:
- BigCommerce-specific tools like app integrations.
- Optimising stores for better user experience and faster load times.
- Handling complex customisations.
Evaluate Their Portfolio and Case Studies
A good agency will have a portfolio showcasing their work and case studies detailing their success stories. Look for results in areas like:
- Increased traffic and conversion rates.
- Enhanced site performance.
- Effective PPC or SEO campaigns.
Case studies should reflect their ability to deliver tangible results for businesses similar to yours.
Check Client Reviews and Testimonials
Client reviews and testimonials offer valuable insight into an agency’s reliability and performance. Platforms like Google, Trustpilot, or Clutch are great places to find unbiased reviews.
Pay attention to comments about:
- Communication and transparency.
- Adherence to deadlines.
- The overall quality of their work.
Ask About Their Process
A professional agency will have a clear, structured process for managing campaigns and achieving results. During your initial discussions, ask questions like:
- How do they onboard new clients?
- What tools and strategies do they use?
- How often will they update you on progress?
A transparent process indicates that they are organised and committed to your success.
Compare Pricing and Value
While cost is a major factor, don’t let it be the sole deciding factor. The cheapest option might not deliver the best results, and an overly expensive agency might offer services you don’t need.
Look for an agency that offers transparent pricing and demonstrates value for money. Ask about their expected ROI and how they measure success.
Schedule a Consultation
Once you’ve narrowed down your options, schedule consultations to discuss your needs in detail. This is your opportunity to gauge:
- How well they understand your business and goals.
- Their communication style and responsiveness.
- Whether they feel like a good cultural fit for your team.
The Importance of Regular Updates from a BigCommerce Marketing Agency
When you’re hiring a BigCommerce marketing agency, you always have to ensure that the team prioritise communication. Yes, you want a cost-effective price and a thorough strategy. But, you also have to ensure that you’re getting regular updates on what the team are working on and what the results are. Let’s take a look at why this communication is so important with outsourcing.
To Understand the Strategy
Understandably, you want to know what the team are working on and whether this is the right strategy.
With regular updates, you can see exactly what the team are doing. This allows you to evaluate their work. Plus, you can call them out on any aspects you don’t like. If you’re kept in the dark, you don’t know what they’re doing. Look for monthly reports, at the very least.
To See the Results
Of course, you need to make sure that the BigCommerce marketing agency is achieving the goals you’ve set. Indeed, you want to see more traffic to your website, as well as more sales coming through. The only way to know if this is happening is to monitor the results. Through regular updates, you get to see the transformation and make sure your business is moving in the right direction.
To Gain Peace of Mind
If this is the first time you’ve invested in outsourcing with your business, you might be looking for assurance that you made the right decision. When you’re kept in the dark and don’t know what the team are doing, this can make you uneasy. Indeed, this is where regular reporting comes in. You get all of the facts you need to make sense of things and gain peace of mind. You’re keeping tabs on the team and making sure they’re working towards your goals.
Conclusion
Choosing the right BigCommerce marketing agency is a critical step in growing your online store. By understanding your goals, researching potential agencies, and evaluating their expertise, you can find a partner who will help you unlock your store’s full potential.
Don’t rush the decision—take the time to find an agency that aligns with your vision and values. With the right team by your side, your BigCommerce store can achieve new heights of success.
